The Design & depth journey started in 2011. Two men, Mr. Muhammad Yousuf Bhutta and Mr. Abdul Qadir Ashrafi, had a simple long-term plan. The plan was more like a commitment to excellence.

Design and depth is a renowned luxury home furnishing brand, based in Karachi, Pakistan. Thanks to our online eCommerce store, you can also order online from anywhere in Pakistan and enjoy our luxury goods.


Setting new trends and infusing Eastern and Western styles is set in the heart of our philosophy. We are not shy to push limits and challenge the existing norms. Our designs are distinguished by their themes and unstated elegance with the philosophy: “Lifestyle beyond limits”.

Attention to detail in all products is achieved through various quality control methods. Our diligence craftsmanship results in uniqueness in all our design concepts.

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Mr. Muhammad Yousuf Bhutta

BA Honors, Interior and Spatial Design
Chelsea College of Art and Design,
London, United Kingdom.

The best reference for me is a happy customer. In my work, it comes to shapes and materials, colours and textures, light and atmosphere. Concretely, the content of rooms, home and business. Together with you, I am looking for a solution for furnishings or remodelling your living object. I pay great care to understand your needs and to implement it according to your ideas. I’ll go with you but not only from the planning to the implementation of the entire concepts, but advise you also in optimisation concepts that relate to complementary furniture, lighting or curtains. And always with commitment, experience and great taste.

Abdul Qadir Ashrafi

A number genius who was a stockbroker in his previous life. He now looks after Design & Depth’s finance and production departments. His past experience in finance and love for furniture design is a perfect combination for his current role in the company.

His keen interest in the furniture design business grew into a passion over time. He is a thinker with high standards, who keeps on innovating and continues to inspire his team as a leader.